Thursday 3 December 2015

THE WHEEL THING

Image result for BICYCLE COMMUTING FLOWERS


Bicycle commuting in the united states has risen 35 percent in the last 5 years, but bike designs haven't kept pace. Most U.S. bikes are modeled on road or mountain bikes which are made for racing speed or off road durability ,not everyday hauling Rob Forbes Public.To design a commuter friendly bike capital of the world utrecht,Holland where rush hour is all bikes and no cars.Public's bikes looks European . They are all colourfully appointed with fenders ,racks,baskets and kick stands ,but models are light and and durable enough for the hills and stairs common to the American commute. At many shops around the country ,customers can test ride a public bike before spending Rs.38,250 to Rs.54000 on a new one.Adapting the european commuter bike for U.S. consumption may just be the key to bringing out the U.S. bikers.

Source :Marketing ;Lamb ;Hair;Sharma ;McDaniel ; page ; 41 

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